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What happens when a Practitioner, Professor, and Storyteller walk into a bar to discuss frustration over failed transformation attempts? You get a book focused on how employees can slay organizational monsters...
MONSTER TRANSFORMATION: CONQUER YOUR DIGITAL FEARS, BE AI READY, AND FOCUS ON WHAT MATTERS TO YOUR ORGANIZATION 1ST EDITION
A hands-on approach to preparing your company for AI-powered digital transformation
Available for Sale
Making of the Monsters
Go behind the scenes to see how each monster was brought to life through creative hand-painted designs. This video gallery showcases the artistry and process behind their eerie transformations.
Case Stories in
MONSTER TRANSFORMATION
Monster Transformation brings digital change to life through vivid stories from Ferrari, Instacart, Patagonia, Brooks Running, and Calm. Each case reveals how these organizations faced down disruption, overcame digital fears, and unlocked new ways to thrive in a rapidly evolving landscape.
Far more than inspiring anecdotes, these case studies deliver concrete lessons for leaders and teams. By showing how iconic brands tackled transformation head-on, they provide a practical blueprint for building lasting digital competencies and staying focused on what matters most in the AI era.
GEAR UP LIKE A MONSTER SLAYER
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SILO MONSTER WOMENS TEE
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Gary Hirsch
Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization 1st Edition
by Ari Lightman (Author), Rafeh Masood (Author), Gary Hirsch (Author)
A hands-on approach to preparing your company for AI-powered digital transformation
Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization, a team of veteran digital leaders delivers an expert framework to digital transformation that focuses on the competencies your employees will need to have―and develop―to enable your organization to function in a world defined by generative artificial intelligence. Monster Transformation blends actionable insights, real-world case studies, and immediately recognizable organizational behaviors that can either move forward or derail transformation in the age of AI.
Whether you are leading, a part of, supporting or interested in organizational transformation, this book challenges conventional thought on dealing with transformation, provides insights on how and why barriers to effective change arise and pragmatic mechanisms to address challenges, diminish barriers and leverage employees. You'll also find:
- Examples of transformation blockers and obstacles, as well as the steps you need to take to eliminate and overcome them
- Real-world insights from interviews with transformation leaders across industries and organizational layers
- 10 incisive case studies from well-known brands including Ferrari, Instacart, Patagonia, Brooks Running, and Calm, hands-on scenarios, chapter exercises, and actionable takeaways you can apply immediately at your own organization
Whether you are leading, a part of, supporting or interested in organizational transformation, this book challenges conventional thought on dealing with transformation, provides insights on how and why barriers to effective change arise and pragmatic mechanisms to address challenges, diminish barriers and leverage employees. You'll also find:
ABOUT THE AUTHOR
Meet the minds behind the monster transformation. A trio of industry veterans passionate about demystifying digital change for organizations everywhere.
Gary Hirsch
Co-author Gary Hirsch is an artist, facilitator, and consultant who uses visual and improvisational tools to help people connect, collaborate, and communicate more effectively...
Rafeh Masood
Rafeh Masood brings over two decades of experience in technology and business leadership. As a seasoned executive, he has a proven track record of driving digital innovation...
Ari Lightman
Ari Lightman is a professor digital media and marketing and expert in digital strategy and innovation. His research and teaching focus on how organizations can adapt to the digital economy...
Gary Hirsch
Co-author Gary Hirsch is an artist, facilitator, and consultant who uses visual and improvisational tools to help people connect, collaborate, and communicate more effectively...
Rafeh Masood
Rafeh Masood brings over two decades of experience in technology and business leadership. As a seasoned executive, he has a proven track record of driving digital innovation...
What People Are Saying
Genuine praise and insights from industry voices who've experienced the impact of this book.
"Smart transformation isn't about speed—it's about focus and smarts. 'Monster Transformation' presents a superb map for how leaders can navigate disruption with insight, discipline, and a little humor. It's a must-read for anyone who doesn't want to chase shiny objects in an era where AI is going to create a lot of them."
Nicholas Thompson, CEO - Atlantic
"Change doesn't fail from a lack of ideas. It fails because we don't face what's in the way. Monster Transformation shows you how to name it, fight it, and win. If you're serious about leading change, get this book in your hands before the next monster gets in your way."
Bryan Kramer, Bestselling author Shareology: How sharing powers the Human Economy
"This is not just another business transformation book. Lightman and Masood distill unique and complex transformation strategies into practical, actionable insights and approaches, and then use interesting and relevant case studies to bring their insights and models to life. Whether you're leading a department, a start-up, or a multinational, this book will challenge your assumptions and better equip you and your team to drive "always on" transformation and organizational learning."
Troy Alstead, former COO - Starbucks
"Change – big, disruptive, eye-popping change – is headed your way, as it is for every organization. (Remember that Sears was the leading retailer in 1995.) Ari Lightman, Rafeh Masood and Gary Hirsch have crafted a delightful discussion of the innovation imperative, using real-world examples to illustrate potential issues and likely fixes. You'll appreciate this chatty, supremely interesting read, and your organization will be better for it."
Cathy Hotka, Principal - Cathy Hotka & Associates
"Finally, a business book that gets it: Transformations fail or succeed because of people, not tech. Monster Transformation is the book business leaders need to disrupt their way of thinking, to unleash the Monster Slayers within their teams, and to achieve transformational wins in ever-changing markets."
Brendan Witcher, Principal Analyst - Forrester
"Transformation isn't stopped by a lack of ideas. It's undone by the hidden forces inside every company—the monsters of complexity, silos, and ego. Monster Transformation doesn't sugarcoat that reality. It names those monsters, gives us the courage to face them, and shows us how to find the monster slayers already in our teams. This book is honest, practical, and deeply needed for leaders who want lasting impact in the age of AI and beyond."
Sandy Carter, Best Selling Author, AI First, Human Always
GET YOUR COPY NOW
Don't let digital fears hold your organization back. Get the hands-on guide to AI-powered transformation.